Monday
08.05.2017
14:00 Uhr
Seminar SeriesPublic
Revealed Preferences for Hard vs. Soft News
Location
SFB Room 014/015, Ground Floor L 13,17
Date
start: 08.05.2017 - 14:00 Uhr
end: 08.05.2017 - 15:00 Uhr

Speaker:
James Snyder - Havard University
Abstract:
We analyze minute-by-minute, individual level data on viewership for Italian TV news broadcasts (from Auditel), matched with detailed data on content (from Osservatorio di Pavia). We are interested in the behavior of viewers, and in particular in their decision to switch from a news program as a function of the type of story they are currently watching. Somewhat surprisingly, we find that “soft" news systematically induce viewers to switch, even more than “hard" news. On the other hand, stories about crime, and stories about accidents and disasters, are associated with less switching. We also find significant differences in this switching behavior as a function of gender, age, the specific TV channel being watched, and prior behavior. For example, young people (below the age of 30) are more turned off by hard news than older people, while the opposite holds for soft news. Women also appear to be less turned off than men by soft news. A substantial minority of Italians appear to be “regular” news viewers who do not appear to avoid hard news.

Monday
22.05.2017
14:00 Uhr
Seminar SeriesPublic
tba
Location
SFB Room 014/015, Ground Floor L 13,17
Date
start: 22.05.2017 - 14:00 Uhr
end: 22.05.2017 - 15:00 Uhr

Speaker:
Giovanni Mastrobuoni - University of Essex

Monday
29.05.2017
14:00 Uhr
Seminar SeriesPublic
tba
Location
SFB Room 014/015, Ground Floor L 13,17
Date
start: 29.05.2017 - 14:00 Uhr
end: 29.05.2017 - 15:00 Uhr

Speaker:
Benny Moldovanu - University of Bonn